While it may not be the most common form of advertising, branded mats are secretly one of the best ways to get your business the visibility it deserves. Being versatile, affordable, and practical, mats are the perfect option for any business. There are endless options when it comes to marketing, but they’re not all the perfect fit for your business. Small but mighty, you certainly won’t want to rule branded mats out. Here are 7 ways to use branded mats to your business’s advantage.
#1: Cleanliness
Having branded mats in areas where people are coming in from outside is an easy way to keep your floors spotless. Dirt and debris can quickly build up on floors, giving your business a dirty and unprofessional look. Having branded floor mats by the entrance of exterior doors will avoid that issue while also serving another purpose.
#2: Safety
One of the top concerns of most businesses is the safety of their customers and employees. Dirt, sand, or water can easily cause someone to slip and fall if your business has slippery floors such as tile or stone. Having a mat by the entrance will make your business safer for everyone involved.
#3: Protection
If there’s an area in your business that has high foot traffic, there’s a good chance that your floors could be worn down by all of this. It can be expensive to fix and not the best look for your business, so try to avoid that by using mats in this area. Even better yet, branded mats will solve this issue and get your logo out there.
#4: Visibility
The more often you see something, the better you will remember it. Seeing your business’s logo on the floor may not seem to significant at first, but it is actually a fantastic way to get visibility for your brand. The more places you can make your logo seen, the better. So why not go ahead and take advantage of all your floor space?
#5: Adjust When Needed
Unlike many forms of marketing, branded mats can be moved around or adjusted as needed. If you are having a special event somewhere you can easily bring them with you. If you decide that your mat isn’t serving much of a purpose where it’s currently placed, you can effortlessly move it to a better location. It will be nice to know that you have an easily adjustable form of marketing in the palm of your hands.
#6: Promotional Use
If you have a big sale that happens every year, what better way to market it then with a mat? It looks professional and will certainly catch the eye of consumers. Seasonal mats are also a fun way to advertise things for your business. They can easily be reused and will make customers more interested in what you’re offering.
#7: Direction
Putting a picture of a popular product of yours with arrows of how to get to it is a unique way of using branded mats. It will make things easier for your customer if they were looking for that specific product and possibly persuade other customers to check out that product if they haven’t already. Branded mats are also a great way to direct customers to different departments of your business. Simple yet effective, branded mats are the perfect way to professionally direct customers.
Branded mats are the perfect way to take your business to the next level. You will look professional, be able to use them to your advantage, or use them to help out your customers. Give them a try and you certainly won’t regret it!
